Our Services
Our Approach
At the heart of Purdy & Associates is our deep understanding of how technology and economics intertwine. New technologies such as machine learning, digital twins and virtual reality are changing how we work, consume, produce, and innovate—the very essence of economics. International trade is being revolutionised by technologies such as blockchain and 3-D printing. New winners and losers are being created, leading to problems of digital exclusion and potential new social harms. At the same time economics is shaping the evolution of technology, for example through the growing competition between nations for control of data and 5-G technology. We aim to shine a light on these developments.
Another hallmark of our approach is our focus on thought leadership. We believe that research is most impactful when it is well written and accessible, and backed by powerful evidence and stories. Our experience of writing for a broad range of business and economic publications helps us identify which kinds of messages and evidence are most likely to resonate with a wider audience of readers and decision makers.
ESG – A Look Ahead
ESG: Looking Back and Looking Forward
ESG: Looking Back and Looking Forward We’ve come a long way since Milton Friedman’s famous doctrine, first elaborated in a 1971 New York Times article, [...]

Have a look at our recent articles
ESG: Looking Back and Looking Forward
ESG: Looking Back and Looking Forward We’ve come a long way since Milton Friedman’s famous doctrine, first elaborated in a 1971 New York Times article, that the “social responsibility of business is to increase its [...]
Thought Leadership in Latest Technologies
Next-wave technologies—AI, robotics, 3-D printing, blockchain, augmented reality, to name a few—are transforming nearly every aspect of how we live, work, produce and consume. Our thought leadership examines cutting-edge issues such as:
- The role of AI in understanding consumer emotions
- How digital twins can accelerate innovation in organizations
- The use of swarm intelligence to balance global and local
- How developments in machine discovery can help solve some of society’s biggest challenges in health and the environment (forthcoming)
- How AI can drive faster economic growth
Our thought leadership also addresses the wider societal and geo-political aspects of new technologies, including:
- The effects of AI systems on equality and bias.
- The forces driving the new wave of techno-nationalism, as technology intersects with trade and geo-politics. Op-ed in Straits Times
