At the heart of Purdy & Associates is our deep understanding of how technology and economics intertwine. New technologies such as machine learning, digital twins and virtual reality are changing how we work, consume, produce, and innovate—the very essence of economics. International trade is being revolutionised by technologies such as blockchain and 3-D printing. New winners and losers are being created, leading to problems of digital exclusion and potential new social harms. At the same time economics is shaping the evolution of technology, for example through the growing competition between nations for control of data and 5-G technology. We aim to shine a light on these developments.
Another hallmark of our approach is our focus on thought leadership. We believe that research is most impactful when it is well written and accessible, and backed by powerful evidence and stories. Our experience of writing for a broad range of business and economic publications helps us identify which kinds of messages and evidence are most likely to resonate with a wider audience of readers and decision makers.